Wednesday, August 29, 2007

Attitude change - The National Tobacco Campaign

Hi Everyone,

I've decided to do the Blog question on attitude change. I've chosen the National Tobacco Campaign as my point of interest. I'm sure everyone has by now been exposed to this campaign, It is responsible for the repulsive pictures on cigarette packets, and similar TV commercials. Specifically i'm interested in pointing out how and why this campaign is different, especially in terms of using 'shock tactics' (which is a new strategy). I wanted to do this campaign because I know for a fact it is working. I quit smoking on the 28th of June and haven't looked back!

Here are some pictures which are the backbone of the campaign -

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